VERIFIED FIELD NOTE · CHECKED SEPT. 15, 2026
Is Strawberry Shortcake
still made?
Confirmed through brand owner WildBrain’s 2026 franchise and toy-program announcements, supported by active licensed 2026 plush assortments.
The short history
Strawberry Shortcake began as greeting-card art before becoming a scented Kenner doll in 1979. The berry-shaped world, soft colors and distinctive scent made the dolls unusually easy to remember decades later.
What survived
Strawberry imagery, baking, friendship, scent references and familiar characters continue across current products and stories.
What changed
This is a broad franchise revival, not continuous production of the original Kenner scented doll. Current dolls, plush and designs vary substantially by partner and audience.
Current versions
WildBrain’s current program includes new screen content and licensed consumer products. Current toys can include modern dolls, plush and collaborations; they should not be presented as exact reproductions of the original Kenner line unless a specific product says so.
FIND THE CURRENT VERSION
Shop Strawberry Shortcake
Amazon inventory and sellers change. Check the maker, dimensions, included pieces and product details before purchasing.
See current Amazon listings ↗Paid link. As an Amazon Associate I earn from qualifying purchases.WHAT DO YOU REMEMBER?
Which character did you have—and can you still remember the scent before remembering the doll?
Send us your memory →Keep this field note—or send it to the person who remembers it too.
THE QUESTIONS PEOPLE ASK
Strawberry Shortcake FAQ
Is Strawberry Shortcake still made?
Yes. Strawberry Shortcake remains an active WildBrain franchise with current licensed toys and consumer products.
Are current Strawberry Shortcake toys the same as the original scented dolls?
Not generally. The brand has been revived and redesigned several times; scent, scale, maker and styling vary by product.
Can I still buy a strawberry-scented doll?
Some current and recent licensed dolls use scent, but shoppers should verify that feature on the exact product rather than assuming every Strawberry Shortcake item is scented.
PRIMARY EVIDENCE · NOT A SHOPPING LINK
WildBrain and licensed partnersWe last reviewed this manufacturer source on Sept. 15, 2026.See something outdated? Send a correction.